There are five great pillars that make highly inviting color brochures. A lot of the brochure samples you see today integrate these pillars in design and content so that they can maximize their impact and of course get that readership to really act on what they read with those brochures. I am going to teach you here those precise pillars in brochure printing and design so that you can apply them to your own brochure process. So read up and learn.
1. The eye appeal.
The first pillar of inviting brochures is the "eye appeal" or basic attractiveness. In typical print market psychology, you will first need to distract and attract your readers before you can invite them to do anything for you. So you will need to design something that really is appealing to the eye before you designing any of your other details.
In this regard, I recommend that you use either a very eye-catching image or a powerful title. Either of these, or both of these should give you that eye appeal that should both distract and attract people. Just use something that is tasteful at the same time fitting for your theme of course.
2. The content appeal.
The next pillar in creating inviting custom brochures is the content. Of course, after catching the attention of people from your first pillar, you will need to maintain that interest by composing very interesting content. You should not just be all praises with the product, service or company that you are writing about in your brochures of course. You must give your readers some real benefit. Give them some interesting information or write something entertaining. The more engaging your content is, the more they will read and keep your brochures.
3. The layout appeal.
Next, we have the layout pillar. This basically involves how you layout your whole color brochure so that it can be easily read. This is not just about proper positioning, but more of proper use and splicing of your brochure content.
Typically for this pillar, most professionals try to divide their brochure content into different sections, list items and even text boxes or tables. Dividing all that custom brochure content into chunks helps people understand and remember the content better, making your custom brochures more inviting indeed.
4. The compelling invitation.
Of course, a great and inviting color brochure will not be as inviting if you do not add in a compelling invitation. This is one of the most important pillars of a really successful and inviting custom brochure.
In most cases, the invitation is designed quite visibly into the brochure itself. It usually has its own section with contact information and instructions clearly printed with bright colors so that people can easily see what they need to do or who they need to contact. Without this part if your color brochure, they will not be inviting of course, so this should really be one of your priority elements in design.
5. The collectible make.
Finally, inviting color brochures typically use materials that make them "collectible". This basically means that the paper and ink material of the custom brochure must look so good and high quality that the brochure becomes worth keeping for many people. Thick and glossy brochure paper materials, added with non-fading full color inks should do the trick in making your custom brochures pretty collectible for people.
So those are the five great pillars of inviting color brochures. These will be your key targets for your own business or special project brochures so understand them well and implement them properly.
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